Cartoon Network aims for better fan engagement through Watch & Play app
MUMBAI: Kids broadcaster Cartoon Network has launched a mobile app Cartoon Network Watch & Play. The mobile app which the broadcaster said organically built a loyal following during the testing phase engages fans with iconic and classic cartoon characters through a blend of short-form and micro-content along with games. The free app features games and videos that can be curated and personalised.
The broadcaster added that the app is a safe virtual environment for kids. It restricts exposure to inappropriate content and has a child-friendly user interface. This assures parents that watching cartoons and playing games on CN Watch & Play mobile app is absolutely secure.
Turner India MD South Asia Siddharth Jain said, “Cartoon Network has always been the ultimate destination for unmatched animated fun and entertainment for kids. It is a brand that continues to evolve dynamically, reflecting preferences of contemporary fans. True to our fan-first strategy, CN Watch & Play is the next natural step. It’s an all-new way for kids to explore the dynamic worlds of their favourite cartoon characters through a terrific mix of content in different formats from video to fun games. Each fan is unique, and that shows in the app’s personalized and immersive experience. We are thrilled to bring this app to our ardent fans!”