Carnival Cinemas launches exclusive loyalty programme Carnival Select

MUMBAI: Multiplex chain Carnival Cinemas has launched an exclusive loyalty programme ‘Carnival Select’ at select marquee Carnival Cinemas designed to enhance the moviegoer experience.

The loyalty programme was inaugurated as part of Carnival Select Lounge at the iconic Carnival Cinemas IMAX Wadala. Starting at Rs 499, Carnival Select is an annual membership program that offers a ‘Carnival Select Platinum Card’ with exclusive benefits apart from a rewarding movie experience.

The program offers members with complete access to Carnival Select Lounge across India, even for non-movie goers. They can earn and redeem points instantly across all Carnival Cinemas and enjoy instant benefits worth 1000/- as a part of each new Platinum Membership.

Carnival Select Lounge has been brought together by Pepperfry, Paytm and Tea Villa. As a part of this concept, each brand has crafted a unique proposition, especially for Carnival Cinemas. Lounge experience is designed by PepperFry, Café Concept is by Tea Villa and Loyalty Program is offered by Paytm.

Carnival Group chairman and founder Shrikant Bhasi said, “We at Carnival Cinemas aim to provide our patrons an experience that will translate beyond watching just a movie. The Carnival Select program is designed to make our loyal patrons feel special during each visit to our cinemas, a concept that also provides value-added benefits in various social touch points of their lives.”