CarDekho acquires automotive content creator PowerDrift Studios
MUMBAI: Jaipur-headquartered Girnar Software, which owns and operates India’s largest auto portals CarDekho.com, Gaadi.com, ZigWheels.com, and BikeDekho.com has acquired PowerDrift Studios.
PowerDrift Studios runs India’s largest YouTube channel for automotive content and is on the verge of being the only automotive channel on YouTube to reach a million subscribers. This makes Girnarsoft group the largest automotive video content player reaching out to 1.4 million subscribers.
Founded in 2012 by Rohan Albal and Amit Shetty, PowerDrift has constantly redefined the way cars and bikes are tested, reviewed and showcased to its viewers.
In just a span of five years since its inception, PowerDrift has dominated the video content space in the country with more than 240 million lifetime views on its YouTube channel with an average of 2 lakh views per video. Importance of Video content is underlined by the Google – Kantar TNS study, which states that 80 % of car buyers watch online video during their car buying journey.
PowerDrift is Girnar Software’s 8th acquisition spanning across technology and content space. Aiming to digitise the entire auto ecosystem of the country, GirnarSoft has become largest automotive video content player with 1.4 million YouTube subscribers, 30 million monthly unique visitors coming on group sites and largest auto social media platform in the country.
Speaking on the Acquisition, CarDekho co-founder and CEO Amit Jain said, “These are exciting times. CarDekho has always innovated and focussed on providing the best user experience. Content plays an extremely important role in that. By bringing PowerDrift on board, I am convinced that this acquisition will prove to be a game-changer. We will come up with the best in class video content, which will be a visual treat and decision enabler for all stakeholders. I welcome each one from PowerDrift on-board and look forward to power-packed innings!”
PowerDrift Co-Founder and CEO Rohal Albal said, “Showcasing Indian motoring in a unique and world-class way has been the founding principle of PowerDrift. This alliance enables us in creating more exciting content, but also offers great value to our viewers. With our strengths compounded, I can’t wait for an even bigger, more exciting automotive future for India.”