Carat India wins media duties of ACCA

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MUMBAI: Carat India, the media agency from the house of Dentsu Aegis network, has bagged the media duties of the Association of Chartered Certified Accountants (ACCA). The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

Commenting on the win, Carat India CEO Rajni Menon said, “We are excited to be a partner to Acca. I am happy that our strategic thinking, best in class proprietary tools and consumer-first approach are a few of the parameters on which ACCA India opted for the agency.”

ACCA India head of marketing Pooja Seth said, “Carat India has proven to be a great partner for Acca India. During their presentation, they understood what ACCA’s brand value, mission, and ambition stood for and consequently, worked on presenting innovative media solutions to help increase the brand reach and deriving effective ROI.”


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