Business news channels see growth in weekly impressions due to budget coverage
MUMBAI: The English and Hindi business news channels have seen a huge jump in their weekly impressions in week 27 due to the Union Budget 2019 coverage.
CNBC-TV18’s weekly impressions jumped to 0.63 million in week 27 from 0.15 million in week 26. ET Now’s weekly impressions rose to 0.33 million from 0.14 million. BTVI’s weekly impressions jumped to 0.073 million from 0.061 million. CNBC-TV18 Prime HD’s weekly impressions remained unchanged.
CNBC Awaaz’s weekly impressions jumped to 2.14 million from 1.79 million while Zee Business’ weekly impressions jumped to 1.1 million from 0.9 million.
Speaking on the ratings, Network18 CEO – English & Business News Cluster Basant Dhawan said, “Having earned the reputation as a market leader in the business and finance news space, nothing is more important to us than offering the viewer unmatched coverage. We strive to deliver this not just on Budget Day, but throughout the year. It is the dedication and sheer efforts of the entire team at CNBC-TV18 Network that has led to us being the market leader for almost two decades now. What we have achieved this Budget, with regards to viewership figures is remarkable and one to be proud of. This is going to inspire us to continue to deliver a great product for our viewers all days.”
Commenting on the ratings, ET Now Managing Editor Nikunj Dalmia said, “Trailblazing Elections 2019 and Interim Budget and now delivering an unparalleled performance on Budget Day, ET Now has truly stamped its unwavering leadership in the English Business News genre. The bedrock of our success has been our consumer-centric approach that enabled our viewers to interpret the nation’s biggest events in a simplified manner. With our line-up of superlative think tanks, comprising the biggest voices from politics, policy and India Inc, ET Now gave viewers minute by minute analysis as the key announcements came in. We thank our viewers for choosing us on all days and more significantly, on the most important days this year”.
In urban + rural HSM, ABP News has entered top 5 at the fourth position pushing Zee News to the fifth position. Republic Bharat went out of the list.
In urban HSM, News18 India and India TV swapped positions while the other three positions remained unchanged.
India TV moved to the second position while Republic Bharat went down to the fourth spot. ABP News moved up to the third position while Zee News replaced News18 India at the fifth position.
There was no change in the pecking order in the English news genre.