BTVI goes FTA in new TRAI tariff regime

MUMBAI: English business news channel Business Television India (BTVI) has gone free to air (FTA) in the new tariff regime of the Telecom Regulatory Authority of India (TRAI). Earlier, the channel was designated as a pay channel with an MRP of Rs 3.

BTVI COO Megha Tata said, “It is a very interesting time in the history of broadcasting where the consumers get a choice to select and pay only for what they want to watch. The new tariff order will bring in place a clear demarcation whether the content is king or distribution. It will further put pressure on content creators in improving the quality of programming. We at BTVI have decided to offer our priceless insights and opinions free to air. This is our endeavour to prioritise our viewers and ensure we help them to ‘Save. Invest. Prosper’ sans any additional costs.”

BTVI head marketing, research, and branded content Anuj Katiyar added, “BTVI always had a large audience base who were loyal and now we are putting our viewers before anything else and providing them our channel at no extra cost to them. BTVI is the only business news channel that is FTA. This will not only help us reach out to our loyal viewers without any hindrance but also new viewers who are looking at receiving business news, without putting any burden on their pockets.”