Brightcove powers Shilpa Shetty’s wellness VoD service

MUMBAI: Brightcove, the leading provider of cloud services for video, has said that SSK Osmosis, a joint venture by Shilpa Shetty Kundra and Digiosmosis, has selected the Brightcove video platform to stream fitness videos on demand in the Shilpa Shetty app.

The Shilpa Shetty app was created in partnership with Shilpa Shetty Kundra, a renowned Bollywood actress, and fitness icon. The app contains over 200 hours of curated video footage focused on yoga, fitness, and nutrition advice for beginners and advanced users alike.

The Brightcove video platform powers video content in the app, delivering immersive and engaging video experiences with an end-to-end video platform that simplifies and streamlines video hosting and publishing. The app is available on the web, on iOS and Android devices in June 2019.

“The advent of streaming media has opened up a new opportunity for Shilpa Shetty Kundra to build and monetise her brand influence within the fitness industry in India and abroad,” said SSK Osmosis Director Manish Kumar.

“Our forte is curating content around yoga, fitness, and nutrition to bring compelling video content to our users. We selected Brightcove’s video streaming technology because its core competency is centred around taking the complexity out of delivering high-quality video experiences to users. We feel at ease with the Brightcove video platform because of its scalable nature. As we grow our subscriber base, Brightcove is able to handle the most demanding streaming traffic periods.”

“Streaming video has provided a new outlet for the Shilpa Shetty app to reach audiences beyond traditional television channels,” said Brightcove Chief Marketing Officer Sara Larsen.

“The launch of this video-centric app is in response to the increasingly mobile and connected consumers wanting access to fitness content, and their willingness to pay for it. We’re excited to help the Shilpa Shetty app realise its vision of promoting healthy lifestyles in a new, highly engaging manner by leveraging the Brightcove video platform to deliver exceptional content experiences.”

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