Brandgenuity to represent ChuChu TV as licencing agent in North America

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MUMBAI: YouTube channel ChuChu TV, and Dream Theatre, its global master licensing agency, have appointed Brandgenuity as ChuChu TV’s agent in North America for licencing.

With 23 billion views and 36 million subscribers, ChuChu TV dominates preschool entertainment on YouTube. The hit channel ChuChu TV Nursery Rhymes and Kids Songs re-imagines classic nursery rhymes and toddler-loved songs including Johnny Yes Papa, The Finger Family and Wheels on the Bus, while ChuChu TV Surprise Eggs Learning Videos teaches children about discovery while having fun.

“We are thrilled to be collaborating with Brandgenuity. The team’s passion for ChuChu TV’s mission, combined with their expertise in building strategic licensing programs, was just what we were seeking. Above all we were looking for ingenious ideas and big thinking as we all enter this new territory of digital property expansion,” said Dream Theatre Founder and CEO Jiggy George.

“We are delighted about this partnership which paves the way for kids in North America to have ChuChu TV products and services, and to engage with the brand in a meaningful way. We are sure that it will bring them as much joy and learning as our content,” added ChuChu TV Founder, CEO and Creative Director Vinoth Chandar.

ChuChu TV is among the top YouTube Kids brands in the world. Launched in 2013, it has become a global phenomenon, with a wide audience from around the world averaging 500 million views per month across its family of channels. Learning and entertainment are at the heart of ChuChu TV, whose memorable, fun videos feature diverse characters, positive endings, educational content, music and choreography. ChuChu TV viewers span from 2-8 years old, many of whom view along with their parents as well.

USA is one of the top 3 territories for ChuChu TV with a prodigious 3.5 billion views and 4 million subscribers, making it one of the most popular networks of channels in the US for preschoolers and young kids. ChuChu TV’s recent story episodes from its Storytime channel, targeting 4-8 age group, teaches good habits to kids and have received a fabulous response in US, garnering millions of views in a very short period of time.

Dream Theatre and Brandgenuity plan to expand the ChuChu TV brand and its assets to publishing, toys, back to school and more.

“We are very excited to build this program. The ChuChu TV brand has all the distinguishing assets retailers and licensees need to succeed: unique characters, memorable music, endless rich content and an engaged audience that feels a true emotional connection,” said Brandgenuity Partner Jay Asher.


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