Box Office India, Endemol Shine India enter into content partnership

MUMBAI: Box Office India has joined hands with content production company Endemol Shine India to launch ‘BOI activations’.

As part of the partnership, BOI will conceive and execute innovative film and TV tie-ins and integrations around popular formats owned by Endemol Shine India.

These integrations will be of various kinds, including on-ground activities across various cities as also show tie-ups for television.

The content emerging from these integrations will be broadcast/streamed on television or digital platforms thereby giving film producers great promotional reach and the consumers interesting content.

Endemol Shine India CEO Abhishek Rege said, “This association with Box Office India is an opportunity for us to bring our formats into the live space. This will be an added arena for us to explore for all our formats.”

Box Office India publisher Nitin Tej Ahuja added, “Our central mission as a publication is to serve the Indian film industry and with this association with Endemol Shine India, we will provide the film fraternity with a powerful and engaging promotional opportunity. We are also excited by the infinite possibilities this association offers to create memorable content for viewers on various platforms.