BookMyShow, Coca-Cola Arena sign five-year strategic partnership

MUMBAI: In a first of its kind deal, global entertainment destination BookMyShow has entered into a strategic, long-term partnership with the Coca-Cola Arena in Dubai, the region’s biggest indoor, multipurpose arena.

As the Founding and Preferred Ticketing Partner for all live entertainment experiences at the Coca-Cola Arena over the next five years, BookMyShow will deliver marquee and the best-in-class international content while being the go-to platform for tickets to all live events at the arena, for fans across UAE.

The deal is at the core of the India-headquartered, global entertainment platform’s entry into the Middle East and is the first such global arena partnership by the company. BookMyShow will have the preferred ticketing rights to all live entertainment events hosted at the venue through this period.

The deal will see BookMyShow – synonymous with bringing world-class and marquee international experiences to its markets in India and South East Asia – ushering in the best-in-class, out-of-home entertainment experiences across music, comedy, sports, live events and exhibitions to consumers in the Middle East through the course of the next five years.

BookMyShow founder and CEO Ashish Hemrajani said, “Providing for customers’ every out-of-home entertainment need is at the core of BookMyShow. The Middle East is a critical yet under-served market when it comes to such entertainment experiences for consumers. The partnership with the Coca-Cola Arena in Dubai will enable us to bring the best of the world’s and India’s entertainment experiences to consumers in the Middle East.”

Speaking on the partnership, BookMyShow Head – Middle East Sudhir Syal said, “With the scope for entertainment experiences growing across the Middle East, we envision the Coca-Cola Arena to be at the core of our live entertainment strategy in the region. An indoor venue with a capacity of 17,000 – the arena will provide a completely new experience to consumers in UAE and we are absolutely thrilled to partner with the Coca-Cola Arena and usher in this new era in live entertainment in the Middle East.”

AEG Ogden’s CEO of Coca-Cola Arena Guy Ngata said, “Our partnership with BookMyShow is based around a number of core elements including live event promotions and preferred ticketing which enables the vast experience that BookMyShow has developed in India and South East Asia to be applied in Dubai. We are delighted to welcome BookMyShow as our Founding Partner in the “Entertainment” category which in turn further highlights the extended partnership opportunities at Coca-Cola Arena.”

The partnership will kick off with popular Irish pop vocal band Westlife’s much-awaited ‘Twenty Tour’ on August 29th, 2019. Brought to UAE by leading entertainment companies Live Nation and BookMyShow, Westlife – the creators of ‘My Love’, ‘Flying without wings’ and ‘Hello My Love’ – who have sold over 55 million records worldwide, will perform for fans across UAE, at the newly-built Coca Cola Arena.

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