BloombergQuint launches premium news subscription service ‘BQ Blue’

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MUMBAI: BloombergQuint – a business and financial news destination, has launched BQ Blue. This a premium subscription product, which it claims has gained over 7,000 paying subscribers in just over a month of its launch. What differentiates BQ Blue the company explained is its hybrid model, offering a mix of metered and exclusive stories.

It gives subscribers the opportunity to access investigative and analytical articles, market reports, insights, as well as opinions of industry leaders and experts in a high-end, multi-media format. The service also features BQ Edge, India’s first daily video offering that’s behind a paywall.

BloombergQuint will continue to offer five articles free of charge per month, following which, users have the option to avail a quarterly or annual subscription using a host of payment modes. Micropayment options are also available, starting at Rs.18, through Paytm and other payment platforms, with subscribers also being able to read now and pay later, using Simpl.

Payment for the subscription can be made using Credit Card/Debit Card/Net banking/UPI/Wallets, and more. The subscription plans available, along with their tariff costs, are as follows 1 month (Rs. 699), 12 months (Rs. 2,999), and 24 months (Rs. 4,999).

The company said that BQ Blue’s easy navigation and user-friendly interface, enables subscribers to also scroll through social media platforms to stay up-to-date with business and financial news. In addition, they also gain access to exclusive Bloomberg Businessweek content that has become the staple for global business leaders.

Commenting on this premium business content subscription, BloombergQuint CEO Anil Uniyal said, “BloombergQuint has always strived to uphold the promise of quality, accuracy, and integrity in business journalism. BQ Blue is a big step forward in our attempt towards achieving that goal. Through insightful industry stories, podcasts, data-driven analytical articles, and more, delivered directly and regularly at their fingertips, we can keep our subscribers constantly updated on all that is going on in the business and financial sector of India. This in-depth analysis helps them make real-time decisions.”


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