BJP becomes top brand on TV in week 46 of BARC

MUMBAI: With the election campaign for five state assembly polls in full swing, the Bharatiya Janata Party (BJP) has emerged as the top brand on television ahead of Netflix and Trivago, as per BARC India data for week 46.

WIth 22099 insertions, the BJP has emerged as the top brand followed by Netflix (12951), and Trivago (12795). Amazon Prime Video is also among the top 10 brands at the ninth position with 8031 insertions.

Hindustan Unilever is the top advertiser with 130795 insertions followed by Reckitt Benckiser, ITC, Procter & Gamble, and Ponds India.

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