Big FM to air ‘Yaadon Ka Idiot Box with Neelesh Misra’ S5 from 2 July
MUMBAI: FM radio network BIG FM is bringing back its popular show ‘Yaadon Ka Idiot Box with Neelesh Misra’ for a fifth season from 2 July at 10 pm. Narrated by Neelesh Misra, Yaadon Ka Idiot Box is all air across 53 stations, featuring regular people’s extraordinary stories.
Reliance Broadcast Network CFO Asheesh Chatterjee said, “Yaadon Ka Idiot Box with Neelesh Misra has a huge brand recall and loyal listenership across the network. It is a show that creates a huge impact for brands and is a great opportunity for us to present unique clutter breaking solutions for advertisers. We are already in talks with brands for long-term deals with integrated offerings, bundled FCT and digital spikes for the show.”
Thwink BIG country head Sunil Kumaran commented, “The format of the show coupled with Neelesh’s exceptional style made for a formidable combination in creating one of the most engaging and first-of-its-kind offerings on radio. Neelesh is one of the best orators in the country and he brings his distinctive style to the show. Given its innate popularity, the show has been well received and will continue to serve as a beneficial offering for all the stakeholders involved. The new season will be a reflection on the transformation that India is going through as it leaps ahead on the development path. We are confident that the show will set new standards in radio listenership.”
Talking about his association with BIG FM and Yaadon Ka Idiot Box with Neelesh Misra Season 5, Misra said, “BIG FM is probably the only network that had the conviction to take a risk of launching a storytelling show on radio, when we first introduced Yaadon Ka Idiot Box with Neelesh Misra back in 2011. With their absolute belief in the format and the network’s reach, BIG FM did complete justice to the show. I am glad be a part of the BIG family once again as we look to bring back Yaadon Ka Idiot Box with Neelesh Misra.”