BIG FM partners to create original music content for digital, radio

MUMBAI: BIG FM has partnered leading online music publishing platform to create original music content on digital and radio. Through this association, BIG FM will offer advertisers unique and clutter breaking solutions across its key properties. will be the official music partner for BIG FM across the network & manage the workflow of creating original content. This will be integrated into key properties by BIG FM and amplified across its 59 stations digital footprint.

BIG FM will integrate the content into key spikes across markets and leverage music as a medium to offer a higher recall for advertisers. The association will also focus on robust promotions for two new songs across the BIG FM network each month, sung by upcoming artists and released on

Both brands will also jointly work towards identifying and promoting budding music talent.

Speaking about the association, Thwink BIG country head Sunil Kumaran said, “Our deep understanding of music has always been our strength. We leverage this along with Songdew Media’s talent and production capabilities to offer clutter breaking audience engagement opportunities. An industry-first initiative, the partnership will offer new avenues for our advertisers seeking to tap into a diverse audience, including millennials on radio and digital.”

Speaking about coming onboard as a long-term partner with BIG FM, Songdew Media Director Sandip Tarkas said, “BIG FM is a prestigious platform and with both our objectives aligned towards creating good music and promoting new talent, it makes for an apt partnership. We look forward to doing great work together and replicate our successful association built during Benadryl BIG Golden Voice Season 5.”

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