Big FM launches self-service platform for booking ads

MUMBAI: FM radio network Big FM has launched a self-service platform for booking ads called BuyAdsOnBigFM.com. The platform, according to Big FM, will enable the long tail, retail SMEs and entrepreneurs to conveniently advertise with the FM radio network.

Apart from booking ads, the platform also offers a dashboard for ad rates, invoices & broadcast certificates and online payment options. ‘BuyAdsOnBigFM.com’ app will soon be available on IOS and Android platforms.

Additionally, Big FM will be providing access to a 24/7 call centre and chat bots to address any incoming queries on ‘BuyAdsOnBigFM.com’. BIG FM will also appoint direct selling agents, to on board advertisers for a frictionless experience.

Speaking about the development, Big FM CFO Asheesh Chatterjee said, “BIG FM is proud to launch ‘BuyAdsOnBigFM.com’, which will allow our advertisers and agencies to request for jingles, buy ad inventory and pay online. ‘BuyAdsOnBigFM.com’ is a part of our digital transformation journey which will significantly enhance customer service and showcase transparency. The advertisers will also be able to avail exclusive special loyalty and festive offers.”

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