Big FM in strategic partnership with composer Pritam’s JAM8

MUMBAI: Big FM has announced a strategic association with JAM8 (Just About Music), a music production housed founded by renowned composer Pritam Chakraborty.

Through this association, JAM8 will serve as BIG FM’s official music partner and will offer pioneering work in terms of premium quality original music created by the top-of-the-line music talent at JAM8 for BIG FM. The association will enhance the network’s original content offering integrated with creative music solutions on radio and digital platforms thereby enabling an increased value proposition for the stakeholders.

BIG FM CFO Asheesh Chatterjee said, “Music connects everyone and is a perfect medium to create a long-lasting impact in the minds of the listeners. With our association with JAM 8, we would deliver high-quality music embedded in the client’s messaging. It will be further amplified on radio and digital providing visibility to a wider set of audience. We are proud to have associated with JAM8 and look forward to providing superior quality branded content with music at its core.”

JAM8’s expertise will now be combined with the creative strength of Big to deliver original music for campaigns and brand integration led spikes as per the brief shared by the network. The long-term deal and the aligned objectives will intensify the network’s delivery of distinctive concepts specific to the advertisers’ needs. The end product reflecting premium quality will cater to the crème-de-la-crème of the advertisers thereby providing a unique and targeted approach to the message delivery seamlessly integrated with music.

Speaking about the strategic association, music director Pritam said, “JAM8 prides itself in having top-notch talent in the music industry. Music is the best way to amplify any campaign and we are proud to associate with BIG FM to provide high-quality original music composed by our talented set of artists. We look forward to an effective collaboration that will go a long way in fulfilling our shared objectives of promoting new talent and creating original songs.”