BIG FM beefs up leadership team with two new appointments

MUMBAI: FM radio station BIG FM has beefed up its leadership team with the appointment of Shipra Srivastava as national marketing head and Soela Joshi as associate vice president – IP. These key appointments are in line with expanding its content portfolio for integrated marketing campaigns and fortifying its original and digital content offering.

Speaking about the appointments, Big FM CFO Asheesh Chatterjee said, “We welcome Shipra Srivastava and Soela Joshi. We are confident of them adding immense value to the respective verticals by leveraging their expertise and contribute to fulfilling the goals of the organisation.”

With an experience of over 11 years, Srivastava is an expert in brand campaign development and has worked with reputed brands and media agencies. Before joining BIG FM, she led marketing at OLX where she established a new positioning for the brand. She also holds profound expertise in online and offline content marketing, influencer/celebrity initiatives, and trade marketing. At BIG FM, she will spearhead the trade and brand marketing efforts for radio as well as Thwink, nationally.

On her new role, Srivastava commented, “It is quite exciting for me to work with a brand which has not only established itself as the largest radio network but also constantly reinvented with changing times. BIG FM has been able to effectively leverage its radio expertise to digital and deliver successful integrated campaigns. As the National Marketing Head, I am definitely looking forward to interacting and working with teams across regions and hope to continue the brand legacy and create many more impactful campaigns.”

Joshi brings more than 20 years of experience in advertising and media and has proven to be a leader with astute business knowledge. Joshi will leverage her expertise in brand building and strategy, branded content and revenue generating brand extensions. In her long and successful career, she has held leadership roles with various media companies including Radio, Print, and Television.

Speaking about her role at BIG FM, Soela Joshi said, “I am looking forward to leading the regional content portfolio for Thwink, our recently launched content studio, and talent incubator. As the business head, I will be working closely with the sales and Thwink team to build IPs across digital and radio. BIG is an encouraging environment to work at and I am looking forward to the opportunity to help grow the IP portfolio.”

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