Big FM appoints Sunil Kumaran as country head of Thwink Big

MUMBAI: Private FM radio broadcaster Big FM has appointed Sunil Kumaran as country head of its content studio and talent incubator Thwink BIG. His responsibility will involve scaling the group’s content studio business through development and creation of original content, talent incubation, and strategic alliances.

Big FM CEO Tarun Katial said, “In his past association with us, which was close to 8 years, Sunil’s exceptional domain expertise and passion for content played a key in the network’s growth. It gives me immense pleasure to welcome him back to the organisation where he will effectively be taking charge and fuel the growth of our Content Studio – Thwink BIG.”

Kumaran said, “It is an extremely exciting space and I look forward to taking the Group’s vision on Content forward with Thwink BIG. We already have a highly driven and experienced team in place and they have been producing some fantastic work for the brand. The effort now will be to scale this manifold through innovations, fresh ideas, talent and publishing partnerships.”

Kumaran comes with an experience of over two decades in Revenue and Content planning and sales, distribution and marketing. Prior to joining BIG FM, he was the Country Head of StoryLab (TSL), the specialist content agency of Dentsu Aegis Network. In his former role with Reliance Broadcast Network Limited, Kumaran was the Chief Strategy Officer for the Group.

Thwink Big head Manish Karnatak and Associate Vice-President IP Soela Joshi along with their teams will work closely with Kumaran to chart the progress of Thwink BIG.

Launched earlier this year, Thwink Big caters to the growing consumer and advertiser needs and changing media trends. It focuses on talent incubation, development and creating original content, and adheres to the three core aspects of the network’s strategy comprising excellent music, outstanding storytelling and captivating social experiments. The studio has already delivered campaigns like #NoKhaaliPet, #LoveIsntBlind, #BeatTheBudget – a short format video series for AirAsia, and Benadryl BIG Golden Voice.

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