Believe acquires Entco to expand reach in India’s live music market

MUMBAI: Believe, a technology and artist services company, has acquired Entco, an Indian live music production company. The Paris-based company will now offer its roster of artists more comprehensive services and revenue opportunities in the country. Entco is a brand experiential company with a focus on immersive music experiences.

It was founded by MD Subramanian Iyer and creative director Warren de Sylva, who will both continue to run operations under Believe. Entco will be rebranded as Believe Entertainment, to be based in Mumbai, where it will closely align live music experiences for brands and consumers with Believe’s growing music distribution, label services, and artist services operations in the market.

Believe acquires Entco to expand reach in India’s live music marketBelieve Entertainment will build on Entco’s position as an established player in the industry, with a legacy of award-winning live experiences, music festivals and concerts, led by experts in the field of live music entertainment and branded content, the company has offered a platform of services that include digital content, live performances and sync opportunities.

“Subramanian and Warren have uniquely brought live music experiences that bring artists, brands, and consumers together. We have been growing quickly to a leadership position in the Indian market, and with Entco’s expertise, Believe will have unparalleled ability to help creators in India build audiences, careers and revenue opportunities,” said Believe CEO Denis Ladegaillerie.

“Warren and I created a business we are proud of and the acquisition is a testament to the amazing work of our team. “This strategic move will bring our artists and brands unprecedented access to the expertise and scale of Believe’s 44 global offices and more than 1,000 professionals,” said Iyer.

“Our vision is to inspire audiences through extraordinary live music experiences and this new step is the perfect opportunity for us to scale up and expand our offering. Believe will amplify what we’re able to provide through the power of one of the true global leaders bringing together technology and services to connect audiences with music,” said De Sylva.

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