BCCL appoints Sam Subramaniam as CEO of Brand Capital

MUMBAI: Bennett Coleman and Company Ltd (BCCL) has appointed Sam Subramaniam as the CEO of its strategic investment arm Brand Capital. The appointment was announced by BCCL MD Vineet Jain in an email to employees.

As CEO of Brand Capital, Sam will be responsible for developing & growing all the variants of Brand Capital business and their portfolio. He will report to BCCL president revenue Sivakumar Sundaram and will be based out of Times of India Building, Mumbai.

“Brand Capital, our flagship investment model has been able to successfully amplify marketing investment via effective brand building for our large number of investee companies for over a decade. In order to drive Brand Capital through the next wave of innovation and growth, we are pleased to announce the appointment of Sam Subramaniam as the CEO of Brand Capital,” Jain said in the email.

An MBA from the University of Chicago’s Booth School of Business, Sam did his Engineering from IIT Madras and holds an MS from Vanderbilt University. He has more than 27 years of experience and is a seasoned business leader with strong experience in general management, business strategy, business development, investing, private equity and business turnarounds which includes time in New York, San Francisco Bay Area, Washington DC, Europe. Australia and over 10+ years in India.

In his last assignment, Sam was associated with Sprout Growth Advisors as its founder and Managing Director besides serving as a senior advisor for a growing $25 billion financial services and insurance business on their tech strategy, partnerships and JVs with high tech companies from the Silicon Valley area.

In the course of his career, Sam built and ran a Family Office, a private equity fund, a boutique investment bank. He served as strategic advisor to the CEO and Senior Management of American Express Company, worked as a banker at Goldman Sachs and as a consultant at Booz Allen Hamilton.

Brand Capital, the strategic investment arm of The Times Group, leverages brand-led growth and value creation through investment models and programmes. Its invested value today stands at $3 billion.

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