BBC Studios, Disney strike global broadcast deal for ‘Bluey’

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MUMBAI: The show ‘Bluey’ is set to launch on a global stage as BBC Studios and Disney announced that the first two seasons will premiere internationally on Disney Junior later this year and the upcoming streaming service Disney+ in all territories outside Australia, New Zealand and Greater China including Hong Kong, Macau and Taiwan. Moose Toys will be the global master toy partner.

‘Bluey’ follows the adventures of a lovable and inexhaustible six-year-old Blue Heeler puppy who lives with her dad, mum and four-year-old little sister, Bingo. In every episode, Bluey uses her limitless Blue Heeler energy to play elaborate games that unfold in unpredictable and hilarious ways bringing her family and the whole neighbourhood into her world of fun.

Created by Joe Brumm and produced by Ludo Studio for the Australian Broadcasting Corporation and BBC Studios, ‘Bluey’ first launched on ABC in Australia last year.

Disney Channels Worldwide senior VP, Consumer Insights and Programming Strategy Jane Gould said; “The power of family is a cornerstone of Disney storytelling, and the warmth and authenticity of Bluey’s family dynamic is what first captured our interest in the show. Bluey reminds us all of our own families, and it plays out the small but emotionally epic dramas of day-to-day life in surprising, heartfelt and very funny ways that will engage children and parents alike. We’re excited to introduce Bluey and her family to our audiences across the world on our multiple platforms.”

BBC Studios director of children’s content Henrietta Hurford-Jones said, “ ‘Bluey’ has bowled people over with its warmth, energy, and humour. The way the show celebrates brilliantly observed moments of contemporary family life, role play and imagination has struck a chord with everyone who has watched the first series on the ABC and I can’t wait for Bluey and family to meet the rest of the world.”

Executive producer for Ludo Charlie Aspinwall said, “Dreams do come true. Partnering with Disney and Moose Toys is everything we hoped for ‘Bluey’ and way more. We can’t wait for kids and families around the world to fall in love with this special show.”

Moose Toys will be the global master toy partner for all territories excluding Asia. Launching first in Australia for Christmas 2019 the first range of toys will be released in the US and other regions from autumn/winter 2020.

Moose Toys VP global licensing Menal McGrath said, “The reception for ‘Bluey’ in Australia has been phenomenal and we believe ‘Bluey’ has what it takes to be a major hit in the pre-school aisle around the world. Bluey’s quirky and heartwarming stories align perfectly with Moose Toys’ core values to make kids happy.”

BBC Studios licensing director, consumer products Rikesh Desai said, “This is a hugely exciting deal for us, and we’re delighted to be working with Moose Toys to bring Bluey to fans across the world. Moose Toys’ Australian roots and fantastic slate make them the perfect partner in bringing this Blue Heeler pup to kids everywhere.”


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