BARC week 52: Colors attains no. 1 position in urban HSM
MUMBAI: Hindi GEC Colors has become the number 1 channel in urban HSM on the back of its fiction show ‘Naagin’. Star Plus has dropped to the second position while Big Magic and Star Utsav have swapped positions.
Top 5 shows in urban HSM
‘Naagin’, which was the most-watched show in week 51, has been replaced by Zee TV’s ‘Kundali Bhagya’ in week 52. Zee TV’s ‘Kumkum Bhagya’ has entered the table in the fourth position while Sony Sab’s ‘Taarak Mehta Ka Ooltah Chashmah’ has dropped to the fifth spot.
Top 10 Hindi GECs in rural HSM
Colors Rishtey and Star Utsav have swapped positions while the top 8 channels retained their respective positions.
Top 5 shows in rural HSM
Dangal continues to rule the roost with all five shows from its stable. ‘Mahima Shanidev Ki’ has become the top-most show during the week under review.
Top 10 Hindi GECs in urban + rural HSM
The pecking order has remained unchanged.
Top 5 shows in U+R HSM
Zee TV’s ‘Kundali Bhagya’ has moved up to the fourth spot while Colors’ ‘Naagin’ has moved out of the table.
Across genres top 10 channels
Nick has jumped to the eighth position while Zee Kannada has slipped to the ninth position. Sony Entertainment Television (SET) has been replaced by Star Vijay in the top 10 table.
TV impressions for week 52 have increased to 15.3 billion from 14.6 billion in week 51. TV+OOH impressions have jumped to 15.4 billion from 14.8 billion.