BARC week 46: Star Plus reclaims Hindi GEC crown in urban HSM

MUMBAI: After almost eight weeks, Star Plus has reclaimed the Hindi GEC crown in the urban HSM, as per BARC data for week 46. The channel had lost the top position to Sony Entertainment Television (SET) in week 38.

SET retained the top position for five weeks in a row following its younger sibling Sony Sab took over in week 43. After three weeks of being number 1 in urban HSM, the channel slipped to the second position.

Meanwhile, SET has dropped to the fourth position while Colors has moved up to the third position. The rest of the table remained unchanged.

Top 5 shows in urban HSM

Star Plus‘ ‘Yeh Jaadu Hai Jinn Ka’ entered the table in the third position. The channel’s tentpole show ‘Yeh Rishta Kya Kehlata Hai’ is at the fifth spot. Zee TV’s ‘Kundali Bhagya’ and ‘Kumkum Bhagya’ have grabbed the top two positions. Sony Sab‘s ‘Taarak Mehta Ka Oolta Chashmah’ is at the fourth spot.

Top 10 Hindi GECs in urban + rural HSM

Colors and SET have swapped positions while the rest of the table has remained unchanged.

Top 5 shows in urban + rural HSM

There was no change in the table.

Top 10 Hindi GECs in rural HSM

The pecking order remained unchanged.

Top 5 shows in rural HSM

The top 5 shows were the same with minor shift in the rankings.

Across genres top 10 channels

Star Plus and Sony Sab swapped positions. Colors and SET exchanged positions. Zee Kannada replaced Nick at the tenth position.

The TV impressions in week 46 remained unchanged at 14.4 billion while the TV + OOH impressions increased to 14.6 billion.

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