BARC week 46: Ayodhya verdict leads to spike in news viewership
MUMBAI: The Supreme Court‘s pronouncement of Ayodhya verdict on 9th November has led to a humongous growth in the weekly impressions of the English and Hindi news channels.
As per BARC data for week 46, the top 5 Hindi news channels saw their weekly impressions crossing the 10 crore mark with Aaj Tak recording 17.8 crore impressions. In urban + rural HSM, ABP News has replaced India TV in the second position. India TV and News18 India have slipped to the third and fourth positions respectively.
ABP News has moved to the second position in both urban as well as rural markets. In urban HSM, ABP News has jumped to the second spot while News18 India and India TV have slipped to the third and fourth positions respectively.
The top 5 English news channels also witnessed a spike in their weekly impressions. The pecking order, though, remained unchanged.