BARC to stop measuring analogue TV homes in TN, Pondicherry from 1 Nov

MUMBAI: Broadcasters Audience Research Council (BARC) India has said it will stop measuring analogue TV homes in Tamil Nadu and Pondicherry from 1 November. The audience measurement body had stopped measuring analogue homes in rest of India from 1 July 2017.

“Starting 1st November 2018, BARC India will stop measuring analog TV homes in TN/Pondicherry market. BARC India had stopped analog reporting in other markets except for TN/Pondicherry in July 2017. W.e.f 01st November 2018 we will only measure and report data from digital TV homes in the country,” a BARC India spokesperson said.

We have already informed the industry about this switch-off so that they can plan accordingly. The decision comes on the back of feedback from the market and majority stakeholders demanding this migration to digital.”

BARC was measuring analogue homes in Tamil Nadu and Pondicherry as the two states had missed the digitisation bus due to the stand-off between Arasu Cable TV Corporation and ministry of information and broadcasting (MIB).

The Madras High Court had restrained the government from taking any coercive action Arasu for transmitting analogue signals until it took a decision on the state-owned multi system operator’s (MSO) DAS application.

Cable TV digitisation in Tamil Nadu gained pace only after Arasu received a provision DAS licence from the MIB. However, a large part of the analogue homes is yet to be digitised.

Incidentally, the management of Sun TV Network, which is a major broadcast player in Tamil Nadu, had said that the digitisation momentum remains robust in Tamil Nadu and is expected to conclude by Q4FY19. Incrementally, 8 million TV homes in Tamil Nadu are yet to get digitised.

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