BARC India puts the spotlight on growth of English, Hindi news channels in week 21

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MUMBAI: The Hindi news genre has attained the third highest weekly level in week 21 with 1.6 billion impressions, according to data provided by BARC India. Furthermore, the counting day attained the all-time high (at day level) for Hindi news with 620 million impressions.

Hindi news channels were viewed by 279 million people over the week which is an increase of 30% versus the previous four week average. The English news channels were viewed by 14 million people over the week which is an increase of 60% over the previous four week average.

Three Hindi news channels made it to the top 10 at India/ 2+ on counting day. Aaj Tak was the top position followed by ABP News at the second rank while India TV was at the tenth position.

Top 10 Hindi news channels:

In week 21, the Hindi news genre saw an 87% jump in weekly impressions at 167.5 crore. ABP News has seen the highest percentage growth in impressions with a 143% increase in impressions at 24.3 crore. Aaj Tak has witnessed 130% growth in its weekly impression at 33.5 crore. Among the top 10 Hindi news channels, News Nation had the lowest growth at 56%.

The top 10 channels were Aaj Tak followed by ABP News, India TV, Republic Bharat, News18 India, Zee News, News 24, News Nation, India News, and NDTV India in that order.

Top 10 English news channels:

The genre has seen 119% growth in weekly impressions. The genre has garnered 5.94 million weekly impressions. All channels barring BBC World News witnessed growth in weekly impressions. Barring Mirror Now, WION, and India Ahead, the top 6 channels have notched 100+ growth in impressions. India Today TV has seen the highest growth at 186% followed by CNN-News18 (160%), Times Now (139%), Republic TV (137%) and NDTV 24×7 (114%).

In terms of highest impressions, the top 10 English news channel was led by Republic TV, followed by Times Now, DD News, India Today Television, CNN-News18, NDTV 24×7, Mirror Now, Wion(v), India Ahead and BBC World.

Top 10 channels on exit poll day:

The coverage of Exit poll which took place on 19th May recorded 70% growth in the impressions of Hindi News genre over the previous four week average. The genre has garnered 21.21 crore impressions. NDTV witnessed the highest percentage growth in its impression at 126% followed by Aaj Tak which witnessed 120% growth in its impression.

With regards to impressions, the pecking order of the Hindi news channels on Exit Poll day was led by Aaj Tak, followed by India TV, Republic Bharat, ABP News, News 18 India, Zee News, News 24, News Nation, NDTV India, and India News.

The English news genre witnessed 138% growth in its impression at Exit Poll day. Times Now World saw the highest impression growth in percentage terms at 337% followed by Mirror Now (280%), India Today Television (227%), Republic TV (183%), NDTV 24×7 (174%), News X (173%), Times Now (172%), CNN-News 18 (150%), DD India (57%) and Wion (V) (50%).

Impressions wise, Republic TV was leading the top 10 English channels list on Exit Poll day, followed by Times Now, DD News, India Today Television, CNN News 18, NDTV 24×7, Mirror Now, WION(v), Times Now World and News X.

Top 10 channels on counting day:

The top 10 Hindi news channels witnessed 449% growth in impressions of 2.08 million over the previous four-week average.

ABP News witnessed 682% growth in impressions followed by Aaj Tak (610%), News24 (435%), India News (366%), News18 India (298%), NDTV India (293%), News Nation (285%), Republic Bharat (282%), India TV (276%), and Zee News (241%).

Aaj Tak captured the highest number of impressions on the counting day at 14.6 crore, followed by ABP News, India TV, Republic Bharat, News18 India, Zee News, News 24, News Nation, India News, and NDTV India.

The English news genre witnessed 449% growth in impressions on the counting day. NDTV 24×7 has witnessed the highest impression growth at 664%, and the lowest percentage growth in English news genre was that of BBC World News at 109%.

Republic TV garnered highest impressions followed by Times Now, CNN News 18, India Today Television, DD News, NDTV 24×7, WION (v), Mirror Now, News X and BBC World News.


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