BARC India partners Quantiphi for its new analytics solution BIO GEC

MUMBAI: The Broadcast Audience Research Council (BARC) India has collaborated with Quantiphi, an applied AI and machine learning software and services company, for its new analytics solution BIO GEC.

An innovation in this space, BIO GEC will offer content level insights and enable qualitative study for the GEC genre.

BARC India chief executive officer Partho Dasgupta tweeted, “Happy to announce this collaboration – we are partnering with #AI experts for both internal processes and insight products – part of our segway journey from just data to insights.”

Quantiphi is a category defining Applied AI and Machine Learning software and services company focused on helping organisations translate the big promise of Big Data & Machine Learning technologies into quantifiable business impact.