Banijay Rights in multi-year first look development deal with Greenacre Films
MUMBAI: Banijay Rights, the distribution arm of Banijay Group, has signed a multi-year, first look development deal with UK independent production company Greenacre Films. The agreement will see Banijay Rights and Greenacre Films working together to develop and produce TV series for UK, US and international markets.
Greenacre Films was established by producers and development executives Nadine Marsh-Edwards and Amanda Jenks . Their recent critically acclaimed feature film Been So Long starring Michaela Coel (Black Earth Rising) and Arinze Kene (Misty) premiered at the London Film Festival 2018 and is now a Netflix Original following the streamer’s global acquisition of the film at the Cannes Film Festival.
Greenacre Films said that it is building on this success and eyeing a US scripted push to add to the raft of projects in paid development with major UK broadcasters.
Marsh-Edwards said, “Now feels like an exciting time to be embracing this new venture and expanding on our slate of distinctive shows, Banijay understands the ethos of our company and we’re delighted to be working with them,” Jenks added, “Nadine and I share a vision to make Greenacre a distinctive place to work, diversity in the broadest sense, has always been at the heart of everything we do and there couldn’t be a better time to be working in film and television.”
Banijay Rights commercial director scripted Chris Stewart commented, “This partnership is further evidence of our strategy to develop our English language portfolio and build upon the huge growth we are witnessing in the scripted market. Nadine and Amanda have very strong track records and share an instinct for original, authored work which is instrumental in an increasingly competitive market. We are delighted to be working with them to help bring their stories to life.”
The alliance between Banijay Rights and Greenacre Films is for their television slate only and was instigated at IndieLab Accelerator, the leading growth programme in the UK TV sector, helping independent production companies to scale-up and super-charge their growth.