Banijay Group JVs collaborate to bring high-octane content to India, SE Asian markets
MUMBAI: Banijay Group’s JVs The Natural Studios and Banijay Asia are partnering to bring high-octane content to the Indian and Southeast Asian markets. The collaboration will see the businesses come together to create long and short-form content in this space across both local and global platforms. The latest activity further bolsters Banijay Group’s position as the “Home of Adventure” globally.
The Group partnership is the first for The Natural Studios, a JV launched with Bear Grylls and Delbert Shoopman in October 2019. Combining Grylls and Shoopman’s expertise in the adventure space with Deepak Dhar-led Banijay Asia’s extensive territory knowledge, the united operation will create and build the high-octane genre in the subcontinent. With work already underway on a development slate of projects in India and Southeast Asia, they hope to announce their first green-lit title in the coming weeks.
The Natural Studios Co-CEO Delbert Shoopman comments, “Conversations with Deepak followed almost immediately after launching the JV. Together we all could see the potential of venturing into a new space in India and Banijay Asia’s knowledge and contacts have been invaluable in making it a reality. Already, the response from the market has been positive and we are all looking forward to working together to establish a new genre and original IP.”
“In 20 months, we have made Banijay Asia into a credible and creative content driver, which delivers high-quality content to clients across the board. The partnership with The Natural Studios came at the perfect time, as we look to create and bring new genres into the country and the region. Adrenaline fuelled projects have been relatively unexplored with huge potential on the horizon, and with Bear and Delbert, we are confident we have what it takes to turn this genre into a must-have for buyers in Asia and around the world,” says Banijay Asia CEO & Founder Deepak Dhar.