B4U Kadak promises to premiere 101 Bollywood, South dubbed movies throughout the year
MUMBAI: B4U Network is all set to launch a premium Hindi movie channel B4U Kadak which will air 101 world television premieres movies throughout the year. Most of these premieres are original blockbusters and award-winning films.
Targeted at urban and rural audiences in the HSM market, the channel has a bank of popular Bollywood and South Indian movies dubbed in Hindi.
In addition to the 101 world television premieres most of the hand-picked movies are originals of Superhit Hindi remake Sooryavansham (Telugu – Sooryavansham), Nayak (Tamil-Mudhalvan), Chachi 420 (Tamil – Avvai Shanmugi), Drishyam (Malayalam-Drishyam), Rehna Hai Tere Dil Mein (Tamil – Minnale), Raja Babu (Telugu – Raja Babu).
B4U Kadak will be available from 31st May onwards on DD Free Dish and other leading cable and direct to home (DTH) platforms. To appeal to the young audience, the channel launched with a Rap Song teaser portraying the madness of movies amongst the masses at large.
The channel has also released a brand film promising ‘Nayi Kahaniya on B4U Kadak’. The channel’s tagline “Kadak Hai Boss” focuses on how people get bored of mainstream stories and want something new in their lives.
B4U Kadak is also going all out with a TV campaign to promote this brand film along with its unique movie offering on outside network channels focused on Mumbai, Delhi, Maharashtra, Gujarat, Rajasthan, UP, Punjab, Bihar and MP along with OOH in all the HSM states covering over 40 cities with 500+ sites and over 1400 screens in Cinemas to appeal to the movie viewing audiences.
The campaign is also supported by an all India multi-city Radio plan and print coverage in film based magazines.