Astro partners Measat to distribute horror channel BOO in ASEAN
MUMBAI: Measat Satellite Systems has inked an agreement with Astro Malaysia Holdings to distribute BOO via Measat-3a at 91.5°E. BOO, available in Malaysia and the Philippines, delivers 24-hour Asian horror content ranging from psycho-thrillers to other sub-genres such as horror-comedy, horror-action and more.
With BOO, Astro continues to grow its regional content distribution via Measat. The 6 channels include Asia’s premier e-sports channel eGG, BOO and several vernacular channels namely Ria, Prima, Vellithirai, and Warna.
Astro Group Chief Content and Consumer Officer Henry Tan said, “We want to excite the ASEAN market through high-quality production and compelling storytelling with premium Nusantara and Asian horror content. We are pleased to partner with Measat to broadcast our horror channel, BOO in Malaysia and the Philippines and will expand our coverage to more countries in the region.”
“Measat is delighted to continue supporting Astro in their growth plans. We look forward to working further with Astro in serving the region’s demand for more high-quality video content,” said Measat COO Yau Chyong Lim.
The 91.5°E prime video hot slot is home to the MEASAT-3, MEASAT-3a, and MEASAT-3b satellites, forming one of the region’s strongest video neighbourhoods. At 91.5°E, MEASAT supports broadcasters and DTH operators to distribute UHD, HD and SD channels to audiences across Asia, Australia, East Africa and South Eastern Europe.