Asianetnews.com eyes 60 mn monthly active users by end of 2018

MUMBAI: Asianetnews.com CEO Abhinav Khare has said that the digital news platform will end the year with a base of 60 million monthly active users and monthly page views of 1 billion plus.

The company claimed that asianetnews.com has entered the top 10 digital news platforms in India. Quoting comScore data, the company said that users spend an average time of 434 million minutes on the platform compared to 67 million minutes during the month of July earlier this year.

It further stated that asianetnews.com witnessed a 650% growth in average time spent by users. Also, the platform has seen a 400% growth in the average time spent per user, which has increased to 36 minutes from 9 minutes in July, it added.

Asianetnews.com CEO Abhinav Khare said, “9 out of 10 new internet users in India will come from the vernacular segments. The craze for high-quality video content amongst our users is high which is why at Asianetnews.com, we focus on delivering vertical video content for our users. Other than focusing on Daily & Monthly Active Users, we also focus on building high engagement, which led us to break into the top 10. Since major growth is coming from vernacular, we are confident that we will end the year in Top 5. Based on our aggressive organic and inorganic strategy, we will end the year with a base of 60 million monthly active users and monthly page views of 1 billion plus.”

Asianetnews.com VP sales Shridhar Mishra said, “This is an exciting time, we are going to generate a revenue growth of 250%+ over last year from India and Middle East Markets. We are working with Most top brands in the Entertainment, Auto, Telecom, Tech, Jewelry, Consumer Products, Real estate & Building Material segments. On the Ad tech front, we are the first ones in the Regional Media space to implement Header bidding on our platforms.”

Asianet News Media & Entertainment MD Amit Gupta noted, “2018 has been a great year for Asianetnews.com. We are building deep domain expertise across board /languages and we are working on growing in-organically in Kannada, Telugu, and verticals such as sports amongst others to further strengthen its position across all south languages in digital.”