Arré wins Gold at WAN-IFRA World Digital Media Award
MUMBAI: Digital video entertainment platform Arré has struck Gold in the Best in Lifestyle, Sports, Entertainment Website or Mobile Services category at the WAN-IFRA World Digital Media Awards. Praise came in from the judges who noted, “This entry stands out for its distinctive commitment to video entertainment. The clean, impactful design is the icing on the cake. Beautiful product.”
The Arré website and app is now in the company of established international heavyweights like the New York Times, the Guardian, and the Washington Post. In fact, the other finalists that Arré bested in the same category included The Lily, a website by the Washington Post, USA; Do Outro Lado, UOL from Brazil; and Hia Magazine from the UAE. Arré is also the only Indian website out of eight winners honoured at the 2019 edition of the awards.
Wan-Infra MD South Asia Magdoom Mohamed said, “This is the third time Arré has won a Wan-Infra award – the first time at a global level (and only the second time for an Indian brand). It’s truly promising to see such a young brand doing well, and we wish them more success.”
Arré founder B. Saikumar said, “We are honoured and humbled to receive such a reputed international award. When we started in April 2016, we had no idea that we’d find ourselves in the company of publishing giants like the Guardian, New York Times, and Washington Post, so soon after. No matter which medium we choose to tell stories in – long-form web shows, fiction or non-fiction video, audio, or text – it has been our constant endeavour to distinguish ourselves, and yet remain faithful to the voice we have so diligently carved in a crowded media landscape. We’re particularly thankful to our collaborators, contributors, partners, and advertisers. May great storytelling continue!”
WAN-IFRA is a global association of newspapers and news publishers, working with a network of 3,000 news publishing companies and technology entrepreneurs, as well as 80 member publisher associations representing 18,000 publications across 120 countries. The awards were presented during a ceremony held at the conclusion of the World News Media Congress at the Kelvingrove Art Gallery and Museum in Glasgow, UK. In 2017 and 2018, Arré had won the South Asian Digital Media Award in the same category, also organised by WAN-IFRA.
This is Arré’s 11th international win. The other winners at the Wan-Ifra awards include the Guardian, that won the Best News Website and Best Data Visualisation; The New York Times, that won for Best Use for Online Video; and Jota, Brazil, that won Best Digital News Start-up, among others. Other awardees included the LA Times podcast, Dirty John, and AJ+ Español…