Anil Ambani’s Reliance Ent forms JV with Y Not Studios, AP Int to produce films for South India
MUMBAI: Marking its entry in the South Indian film market, Anil Ambani’s Reliance Entertainment has entered into a joint venture (JV) with Y Not Studios and AP International for production of high-quality films for the South Indian market.
Y Not Studios, founded by S. Sasikanth has produced 12 feature films in Tamil, Telugu, Malayalam, and Hindi, including ‘Vikram Vedha’ in 2017.
Sanjay Wadhwa’s AP International Films is a leading overseas distributor and has distributed more than 700 movies which include movies like Linga, Kabali, Theri, Mersal, and Baahubali. AP International has interests in theatres in the Gulf and UK.
The company is the single largest copyright owner of Tamil and Malayalam movie content and provides content to leading International Cable, Satellite, Terrestrial TV, VOD, Internet and other platforms.
Reliance Entertainment COO Shibasish Sarkar said, “We are extremely pleased to partner with Y Not Studios and AP International. This relationship will allow Reliance Entertainment to make its presence felt strongly in the vibrant South Film market, with the production of high-quality content. This relationship is in line with our continuing strategy of partnering with like-minded and successful creative individuals while playing the role of supportive investors on our part.”
Commenting on the partnership, Y Not Studios’ Sasikanth said, “Y Not Studios is extremely pleased to partner with Reliance Entertainment & AP International in this new venture which promises to be an exciting partnership. This collaboration will provide a platform that will enable Y Not Studios, which has backed content-driven projects, to expand our portfolio not just in the regional segment, but also nationally & internationally. We are super thrilled, and looking forward to a long and fruitful journey ahead.”
AP International partner Sanjay Wadhwa noted, “We have been working with Reliance Entertainment since they came into Tamil films with Yaavarum Nalam, and with Y Not Studios since their inception with Tamizh Padam, and are very excited to be a part of this joint venture.”