Andhrajyothi signs multi-year partnership with Taboola

MUMBAI: Taboola, the world’s leading discovery platform, today announced an exclusive partnership with Andhrajyothi, the leading Telugu-language publisher with over 100 million page views reaching Telugu readers across India and the US.

The partnership will see Andhrajyothi using Taboola’s discovery platform on mobile and web to maximize traffic and increase user engagement.

Andhrajyothi will also use Taboola Newsroom, which provides editorial teams with actionable insights and data about content performance in real-time, as well as unique insights on trending topics from Taboola’s publisher network.

“The local and global reach of Andhrajyothi, of about 100 million page views per month, allows us to reach users in their native language, spoken by roughly 80 million people. To continue putting out high-quality regional journalism, we count on Taboola as a key discovery partner to continue to grow monetization, audience, and engagement,” said Andhrajyothi Director Koganti Bhanu Prakash.

“We are excited to partner with Andhrajyothi, and work together to drive growth around user engagement, revenue, and audience,” said Taboola CEO and Founder Adam Singolda.

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