Amul becomes principal sponsor of Afghanistan cricket team for ICC CWC 2019

MUMBAI: FMCG major Amul has become the principal sponsor of the Afghanistan cricket team for the upcoming ICC Cricket World Cup 2019. The logo of brand Amul, which boasts of an annual turnover of Rs 45,000 crore ($6.5 billion), will appear on the leading arm of Afghanistan team playing jerseys as well as on the training kits throughout the World Cup from 30th May to 14th July 2019.

“We are excited about being associated with Afghanistan Cricket for the first time and Amul is hopeful that this team, rated as the fastest growing team in International cricket, will deliver outstanding performance in the World Cup,” GCMMF MD Dr. RS Sodhi said.

“Amul and Afghanistan share an old association. Khan Abdul Ghaffar Khan, popularly known as Frontier Gandhi had visited Amul in 1969 and had met Dr. V Kurien and studied the activities of our dairy cooperative.”

Subsequently, several delegations of women milk producers from Afghanistan have visited Amul. Amul is a strong model of rural upliftment and women empowerment which has been recognised by the people of Afghanistan. Amul is also exporting its milk powders and baby food to Afghanistan since last 2 decades.

Afghanistan Cricket Board CEO Asadullah Khan said, “This is a big moment for Afghanistan cricket and we are extremely happy that Amul will sponsor us for the World Cup. This is the first time we will play in the World Cup as a full member and the preparations are good. We hope to do well”.

The ODI tournament sees Afghanistan team with a very good preparation heading to England with a number of key in form players fresh from IPL.

The Afghanistan team will play a warm-up match with Pakistan on 24th May and with England on 27th May. The World Cup matches of the Afghanistan team are scheduled versus Australia on 1 June, Sri Lanka on 4 June, New Zealand on 8 June, South Africa on 15 June, England on 18 June, India on 22 June, Bangladesh on 24 June, Pakistan on 29 June and West Indies on 4 July. The top 4 teams will advance to the Semi-finals. All matches will be telecast live in India and all regions of the world.

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