Amazon Prime Video was watched in over 4,000 towns, cities across India during Prime Day 2019
MUMBAI: Amazon India has announced that its Prime Day 2019 initiative was the biggest two-day celebration ever for Prime members in India.
On the entertainment front, members watched Prime Video in over 4,000 towns and cities across India. From the announcement to the Prime Day period, Prime members streamed music in over 35 Indian and international languages on Prime Music. Prime Music India saw the highest listeners ever in the week leading up to Prime Day.
Since the announcement to the Prime Day event, the most-streamed celebrity curated playlists were Neha Kakkar, Armaan Malik, Shreya Ghoshal, and Hrithik Roshan.
Prime Video viewers across the country enjoyed the Prime Day line-up of 14 titles, from 9 languages, including the Prime Day concert. The highest number of members streamed on the service, ever, since the announcement of Prime Day 2019.
“Prime Day has become the biggest celebration of shopping, savings, and entertainment that members, brands, and sellers in India look forward to each year. Prime members in India enjoyed shopping the deals and new launches, buying thousands of products from small & medium sellers, artisans, entrepreneurs and innovators and our sellers, Kala Haat artisans and emerging Launchpad startups all saw a sharp increase in sales. Our brand partners increasingly see Prime Day as the ideal event to offer highly anticipated and never-before-seen products – giving these coveted items a launch like no other” said Amazon India senior VP, Country Manager Amit Agarwal.
Members from over 70% pin codes of India shopped this Prime Day. More than twice as many customers signed up for Prime membership in the announcement to event period compared to last year; more than 40% of new members came from cities outside the top 10 cities.
The top-selling deals in India this Prime Day included Echo Dot and Fire TV Stick with Alexa Voice Remote, which was also the top-selling deal across all categories this Prime Day. Members shopped for big deals across categories such as washing machines in large appliances, smartphones in wireless, apparel, shoes and handbags in fashion, masalas and room fresheners in daily essentials, head-phones, and cameras in consumer electronics and much more
Members shopped from over 1,000 new product launches including OnePlus 7 Mirror Blue, Maggi Fusian, Samsung Galaxy M40 Cocktail Orange, Alexa-enabled washing machine by IFB among others. 1 out of 3 orders placed during Prime Day was delivered by the next day.