Amazon Prime Music officially launches in India, offers unlimited offline downloads
MUMBAI: After stitching content deals with major music labels, Amazon has officially launched its ad-free music streaming service Amazon Prime Music in India exclusively for Prime members. The service offers unlimited offline downloads, voice controlled with Alexa at no additional cost to Prime membership.
Amazon Prime Music includes tens of millions of songs across major International and Indian music labels in over 10 languages including English, Hindi, Tamil, Punjabi, Bengali, Kannada, Telugu and more. Amazon’s music experts have specially curated playlists and stations to give music listeners an uninterrupted music listening experience across genres, moods, artists, eras, and activities. Amazon Prime Music will be available on Android and iOS mobile phone apps, Desktop app and Web player, Amazon Fire TV sticks and Amazon Echo devices.
With Alexa voice controls, Amazon Prime Music is changing the way customers can find and play music by putting the entire selection not just at the tip of your fingers, but also on the tip of your tongue. Using Alexa voice controls, Amazon Prime Music makes asking for your favourite music as simple and natural as talking to a friend. Simply tap the Alexa icon in the Amazon Prime Music app and just ask for your favourite songs, albums and artists.
Commenting on the launch, Amazon Music India Director Sahas Malhotra said, “We believe music listeners are going to love Amazon Prime Music as we bring a global service that’s been truly localised in its selection and curation. With ad-free streaming at no additional cost to Prime members, Amazon Prime Music offers a welcome break from text and voice ads that come between you and your favourite music. Moreover, with voice controls the music listening experience cannot get any simpler, making music listening delightful, effortless and a natural experience for customers. Listening to your favourite music has never been more fun”.
“At Amazon, we continue to add value to our popular Prime program. With the launch of Amazon Prime Music, we now offer Prime members an easy, uninterrupted access to a world of music entertainment with their Prime membership. We think, Prime members will enjoy this latest addition with the many Prime benefits that already include unlimited streaming of movies and TV shows with Amazon Prime Video and unlimited free fast delivery on eligible items from India’s largest online selection of products, early access to top deals and more,” said Amazon India SVP and Country Head Amit Agarwal.