Amazon inks fourth content deal for Prime Music service

MUMBAI: Amazon has inked content deal with fourth music label ahead of Prime Music launch in India. The e-commerce and video streaming giant has partnered Tips Music to add more than 25,000 tracks to its vast catalog of millions of Indian and international songs on Amazon Prime Music.

The company had earlier entered into agreements with Sony Music, Saregama, and Zee Music Company.

Amazon Prime Music, which will be offered as part of Prime membership programme, will also include the latest releases from Tips Music on its ad-free streaming service which will make Tips Music selection across 90s Bollywood easily discoverable and accessible for Prime members in India.

Customers will also have an easy discovery of one of the largest collection of Indian music across songs by deities, playlists for the morning prayers or just enjoy uninterrupted chants stations to get through the day, all ad-free on the Amazon Prime Music app” said Sahas Malhotra, Director, Amazon Music, India.

“Tips Music is one of India’s leading music labels and has a catalog that has some of the biggest hits from the 90s’ up to today. A catalog that boasts of super hits like Ajab Prem Ki Gazab Kahani, Race, Ramaiya Vastavaiya, Kismat Konnection, Barsaat, Taal, Mann, Pardes, Raaz, Raja Hindustani and more. Tips Music has a catalog that covers an era where melodies ruled the Indian music industry. The label has a host of releases lined up and will be available on Amazon Prime Music,” said Tips Music MD Kumar Taurani.

Amazon Prime already offers unlimited free One-day and Two-day delivery for over 11 million products online to over 100 cities, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience and instant access to latest movies and TV shows.

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