ALTBalaji’s ‘Apharan’ now available to Alexa users
MUMBAI: ALTBalaji has made its show ‘Apharan’ available to Alexa users as it seeks to increase its reach among the internet-connected consumers across the country.
Amazon India is working with developers to expand Alexa’s India focused skills, and ALTBalaji is one of the early adopters to get on to the platform. Till date, 100 million devices with Alexa built-in have been sold across the globe.
As per an Accenture report, 150 million users will be using voice in India this year in the form of a voice assistant and search. With a huge proliferation of these devices into more and more Indian homes, fans of ALTBalaji web-series can now seamlessly sample their favourite shows right from the Alexa eco-system.
Riding on the back of some stellar acting, cinematography, dialogues and a crisp plot, Apharan became the talk of the town and has garnered an unprecedented IMDb rating of 9.2/10 as well as claimed a host of awards for best actors and best direction. In order to immerse themselves in the gritty, entertaining world of Senior Inspector Rudra Shrivastava, filled with its myriad surprises and suspense, all that a user would have to say is, “Alexa, Enable Apharan”.
In addition to the trailer, Alexa users now also get seamless access to Apharan’s title track, dialogues, interesting trivia and jokes that further amplifies the entertainment quotient.
Speaking about the integration, ALTBalaji Senior VP and Head Marketing Divya Dixit said, “With Alexa being a market leader in the smart-connected devices space, this is further going to expand our reach to a larger demographic. We have already carved out a niche in the industry through our originals, and with this one of a kind innovation with Alexa, we are providing another touchpoint to users to interact with one of our most iconic shows and we will expand this association to more shows from us. Apharan… Sabka Katega continues to win accolades and unprecedented adulation amongst the masses.”
Actor and Dialogue writer Varun Badola said, “Apharan is a very special show for me and I am completely indebted to the audiences for making the dialogues so memorable and viral. I couldn’t have asked for a better platform than Alexa to reach out to and engage with the tech-savvy audiences of today, in a fun manner that’s never seen before.”
Building on the legacy of creating iconic shows, ALTBalaji’s exclusive content library has built a catalogue of more than 42 Originals like ‘Apharan,’ ‘Kehne Ko Humsafar Hain,’ ‘Home,’ ‘Gandii Baat’, ‘The Test Case’, ‘Bose: Dead or Alive’ among others, which continue to be lauded by viewers across the globe.