ALTBalaji partners with MakeMyTrip offer subscription to MMTBlack users

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MUMBAI: India’s leading OTT platform ALTBalaji has entered into a partnership with MakeMyTrip, for its rewards and loyalty program – MMT Black, which offers exciting benefits across multiple categories. The collaboration allows MMT Black subscribers seamless access to ALTBalaji’s vast content library, of Hindi Original Exclusives.

ALTBalajis’ library of 39 originals includes shows like ‘Apharan,’ ‘Kehne Ko Humsafar Hain,’ ‘Home,’ and ‘PuncchBeat’.

MMTBlack is an invite-only program of MakeMyTrip wherein members get to store unlimited money in their MyCash wallet. MMTBlack users can avail 1-year subscription of ALTBalaji by redeeming the MyCash in their wallet. On redemption, the users receive a voucher code, which they can enter on ALTBalaji’s Android app, PWA and web versions, thus availing an entire year’s membership with no added costs.

Commenting on the collaboration, ALTBalaji CEO and Balaji Telefilms Group COO Nachiket Pantvaidya said, “ALTBalaji’s legacy of entertaining the masses is well-known and our collaboration with MakeMyTrip further strengthens our relationship with Indian and global audiences. We truly believe that this partnership is an innovative opportunity, suited for the well-travelled, digitally savvy consumers looking for the most comprehensive entertainment offering. This collaboration goes beyond simple customer acquisition to the development of long-term relationships.”

The ALTBalaji-MakeMyTrip alliance will provide exclusive entertainment and superior content to the digitally savvy consumers who are on-the-go and want to consume their favourite content wherever they are.


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