ALTBalaji partners filmmaker Subhash Kapoor for its next original series
MUMBAI: After Hansal Mehta, Nagesh Kukunoor and Habib Faisal, over the top (OTT) platform ALTBalaji has roped in ace filmmaker Subhash Kapoor for its next original series.
The original series will be based on the infamous 1959 Nanavati Case. The show is in its pre-production stage and the cast is yet to be finalised.
Kapoor, who is known for directing satirical hits like Phas Gaye Re Obama, Jolly LLB and Jolly LLB 2, would be making his digital debut with ALTBalaji.
ALTBalaji had half a million paid customers for the quarter ended 31 December. The paid customers include users accessing and paying for the service through third-party telecom apps. The company has an integration deal with Vodafone’s OTT app Vodafone Play.
ALTBalaji reported gross billing of Rs 4.4 crore for the quarter compared to Rs 3.2 crore in the trailing quarter. Gross billing is total collections until 31 December 2017.
The OTT service had 10 million app downloads and 1.2 million web traffic. The web traffic does not include users accessing the service through third-party telecom apps such as Vodafone Play. The OTT platform had recently inked a content deal with Reliance Jio.
With 14 original shows rolled-out so far, the OTT player reported 433 million minutes of video consumption since launch. The average watch per user is 98 minutes. The average time is calculated as total time watched by paying users divided by the total number of paying users.