ALTBalaji launches consumer brand campaign

MUMBAI: Ahead of the festive season, over the top (OTT) platform ALTBalaji has launched a consumer brand campaign called ‘Tyohar Entertainment Ka’. Under this campaign, ALTBalaji is introducing special offers for the users across Delhi NCR and Pune from 21st December 2018 to 3rd January 2019.

‘Tyohar Entertainment Ka’ is a 14-day campaign that will be open for audiences from the regions of Pune and Delhi NCR. The contest encourages audiences to download an annual subscription pack which is available only for Rs. 300. The participant must then answer a simple question on the contest page.

Each day, ALTBalaji will pick lucky winners and gratify them. Every day, 151 lucky winners receive Book My Show vouchers worth Rs. 250 each, while one mega winner will go on to win an all-exclusive premium Gold gift card worth Rs. 10,000.

ALTBalaji SVP & Head Marketing Divya Dixit said, “ALTBalaji is a leader in the creation of clutter breaking content and has the finger on the pulse of the Indian audience. Through this initiative, we intend to re-engage with our existing consumers as well as offer an opportunity for new subscribers. “Tyohar Entertainment Ka” sets the tone to celebrate our vast content library that caters to all age groups, across genres and gives our users another reason to participate and win gratification.”