ALTBalaji inks strategic distribution partnership with LG

MUMBAI: With an aim to further enhance the large screen TV viewing experience of its consumers, India’s leading homegrown OTT platform, ALTBalaji has inked a strategic distribution partnership with LG Electronics. The app will be available on LG Television sets with WebOS version 3.0 and above.

As a part of the association, LG’s SMART TV users can now get seamless access to ALTBalaji’s vast content library, of Hindi Original Exclusives. With over 20 MN subscribers as of Q4FY-19, and 39 Original and growing, ALTBalaji has one of the largest original exclusive libraries and is one of India’s favourite destinations online for truly engaging content.

Commenting on the collaboration, ALTBalaji CEO and Balaji Telefilms Group COO Nachiket Pantvaidya said, “ALTBalaji has seen a steady increase in viewership on smart TVs for our original drama shows, our consumers start sampling the shows on their mobile phone and eventually want to experience the show on their large screens. We at ALTBalaji have partnered with technology giant LG Electronics to enable our app to natively sit on their LG WebOS platform. This allows the users to discover the service easily and have a smooth user experience while watching the content in HD. It is exciting to associate with LG, a brand that has truly mastered the art of providing immersive viewing experiences to its customers with their latest technology-enabled smart TVs.”

Shows like ‘Apharan,’ ‘Home’ ‘The Test Case’ ‘Kehne Ko Humsafar Hain,’ ‘PuncchBeat’ have been huge hits with the audience that watches Indian shows across the globe. Consumers can enjoy these much-desired shows in high definition resolution along with friends and family, without having to download it separately or buy another device to sideload the app on big screen LG Smart TVs.

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