ALTBalaji enables subscription payment through Amazon Pay

MUMBAI: India’s leading homegrown OTT platform ALTBalaji has partnered with digital payment platform Amazon Pay. Through this partnership, customers can now experience a one-click purchase using Amazon Pay and avail a flat 50% cashback up to Rs. 150/- on paying for their ALTBalaji subscription.

With over 40 Originals in its content offering, ALTBalaji has built a legacy of creating iconic shows, like ‘Apharan,’ ‘Kehne Ko Humsafar Hain,’ ‘Home,’ ‘Gandii Baat’, ‘The Test Case’, ‘Bose: Dead or Alive’ among others.

Amazon Pay is one of the most trusted and convenient payment experiences for customers, sellers, and merchants across India. Using Amazon Pay, customers can safely go cashless and enjoy quick and easy checkouts, faster refunds coupled with a secure shopping experience.

Speaking about the association, ALTBalaji CEO and Balaji Telefilms Group COO Nachiket Pantvaidya said, “This partnership helps us cater to audiences who prefer the Amazon ecosystem and payment options which are considered as the most trusted gateways for digital audiences across the country. Through this partnership, ALTBalaji’s library of homegrown, original premium content will now be even more accessible to a wider and newer set of audiences. The association will further help us extend our reach while allowing Amazon Pay to offer their customers the entire catalogue of ALTBalaji’s premium content at an extremely competitive price point.”

Commenting on the partnership, Amazon Pay India Director, Experience and Merchant Acceptance Manesh Mahatme said, “Integration of Amazon Pay on ALTBalaji gives consumers a safe and seamless payment choice. I am certain that this partnership will enhance the overall consumer experience on the platform and will encourage more subscribers to enjoy a friction-free checkout.”

With no additional authentications required, customers get the benefit of ‘one-click’ payments with a faster and vastly smoother check out process. Additionally, through Amazon Pay, customers can receive refunds faster than refunds to their bank accounts or credit cards and also view the details of balance transactions using an online statement.

You may be interested