Airtel, Shemaroo launch Horror TV subscription service priced at Rs 45
MUMBAI: Airtel Digital TV, the direct to home (DTH) arm of Bharti Airtel, and content house Shemaroo Entertainment has launched a subscription service ‘The Horror TV – Ab Lagega Darr’ offering a variety of horror movies, TV shows, and web series. The platform will offer a subscription service for a range of horror, thriller, and crime-related content.
‘The Horror TV ‘will air on service number 130. To activate, customers have to just give a missed call to <8800388007> from their registered mobile number. The service has a free trial period of 10 days post which a subscription cost of Rs 45 per month will apply.
Airtel Digital TV customers who love to experience their adrenalines racing, can now break away from the monotony of the regular drama on TV to indulge in this fear arousing genre with popular content like The Zee Horror Show, Aahat, Fear Files, Gehraiyaan, Agent Raghav, Hoshiyar, Adrishya and Gangster amongst others, right on their TV.
Bharti Airtel product manager – DTH Richa Kalra said, “At Airtel, we are always innovating to expand our offerings with a discerning array of specially curated content to fulfill the preferences of each of our customers. Today, we are excited to launch a service which is a platform for horror and thriller content on TV. With an aim to truly delight our customers we promise to continue to add exciting content to our bouquet of entertainment offerings.”
Commenting on the partnership, Shemaroo Entertainment COO Kranti Gada said, “The Horror TV – Ab Lagega Darr consists of the most popular and engaging horror content. The finest collection of movies, television shows, web series will definitely entice horror and thriller genre fans and fulfill our promise to provide the best entertainment packages. We are glad to partner with Airtel Digital TV and curate the innovative service in our effort to constantly delight the consumers.”