Airtel rebrands home broadband service as ‘Xstream Fibre’

MUMBAI: Bharti Airtel, India’s largest integrated telecommunications company, today unveiled a new brand identity Airtel Xstream Fibre for its home broadband services. All home broadband plans will now be available under the new brand umbrella.

Airtel Xstream Fibre was launched in September as an ultra-fast broadband offering to take on Reliance Jio’s JioFiber service which launched on 5th September. It was rolled out in 15 cities across India.

Airtel said that the new brand identity reflects the strength of Airtel’s future-ready network that offers ultra-fast broadband speeds up to 1 Gbps as India witnesses a massive surge in in-home high-speed data consumption. It also complements Airtel’s recently launched converged digital entertainment play – Airtel Xstream, which offers an exciting range of connected devices and applications for smart homes.

Bharti Airtel chief marketing officer Shashwat Sharma said: “We are delighted to roll out a refreshed brand identity for our home broadband services. It reflects our robust network capabilities that provide us a platform to serve the evolving needs of smart homes in a digitally connected India. Airtel Xstream Fibre plans offer even faster speeds, more data and can be upgraded to unlimited data benefit depending on the requirements of customers. This great value package is backed by best-in-class service experience.”

Airtel Xstream Fibre offers four plans that are designed to serve the in-home high speed data requirements of every customer cohort. The plans offer blazing speeds up to 1 Gbps and come with exciting Airtel Thanks benefits such as three months Netflix subscription gift, 12 months Amazon Prime membership, access to premium ZEE5 and Airtel Xstream content.

The new plans give the user amazing flexibility to choose the plan that suits them. Customers can choose their data speeds, and upgrade any plan to unlimited data benefit for just Rs 299/month over and above their plan rentals. As part of a special benefit, Airtel Stream Fibre customers can purchase the Airtel Xstream 4K Hybrid STB at a special price of Rs 2249 only.

Prior to that, the company launched its converged digital entertainment play Airtel Xstream. As part of the Airtel Xstream device portfolio, Airtel has launched an Android-based OTT smart stick and an Android-based 4k Hybrid Smart Box that brings satellite TV and OTT content together onto the TV screen with the convenience of a single device, making any regular TV a smart TV.

The move was preceded by Airtel’s decision to revamp its over the top (OTT) platform as Airtel Xstream. Airtel’s OTT platform is also available on the web.

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