Airtel onboards Leo Burnett after a multi-agency pitch

MUMBAI: Airtel has added Leo Burnett to the roaster of agencies. Leo Burnett will handle a host of B2B & B2C services across the businesses, including the BTL work and circle marketing campaigns. The mandate was awarded after a multi-agency pitch and will be handled by the Leo Burnett Delhi office. Taproot Dentsu is the brand’s main creative agency.

Bharti Airtel Chief Marketing Officer India and South Asia Shashwat Sharma said, “Since Airtel’s launch 24 years ago, the brand has evolved to cater to changing consumer needs. As we move towards the era of digital transformation, we wanted to strengthen our equity amongst youth and as an innovation thought leader. We are confident that Leo Burnett with their new age thinking and strong execution excellence would help us to create a future-ready brand.”

Speaking about the win, Dheeraj Sinha, Leo Burnett MD India & Chief Strategy Officer, South Asia said “This is a spectacular win for us and I am thankful to Airtel for the confidence they have reposed in our thinking, creative prowess and ability to deliver at scale. We believe in today’s times a brand needs to have multiple conversations with people across touchpoints. We look forward to building the future narrative for Airtel across the businesses.”

Leo Burnett President- North Samir Gangadhar further adds, “This is a milestone win for us and we are beyond thrilled that Airtel has decided to bring us on board. We are looking forward to working with the teams to create some distinctive and memorable work.”

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