Airtel inks OTT content deal with CuriosityStream
MUMBAI: Bharti Airtel, India’s largest integrated telecommunications services provider, has inked a content partnership with CuriosityStream, the award-winning global media company that delivers the world of factual entertainment in one mind-expanding place.
Launched by John Hendricks, the visionary founder of Discovery Channel, CuriosityStream lets viewers explore their passions and discover new ones with thousands of films and series covering space, art, volcanoes, history, travel, cars, architecture, dinosaurs and so much more.
The complete content catalogue of CuriosityStream, including exclusive originals that can’t be seen anywhere else, will now be available to Airtel customers on its converged digital entertainment platform – Airtel Xstream.
Airtel Thanks Gold and Platinum customers will get complimentary access to exciting CuriosityStream content on the Airtel Xstream app and airtelxstream.com. The content will also be available on the Airtel Xstream Hybrid Box and Airtel Xstream Smart Stick.
Airtel is the first partner to bring CuriosityStream to India, directly to viewers who are looking for the kind of engaging factual shows that the traditional networks have abandoned. CuriosityStream covers the full breadth and depth of the non-fiction genre – from science and technology to history and nature to society and lifestyle.
Some of the titles include the Emmy Award-winning Stephen Hawking’s Favorite Places, Butterfly Effect: Gandhi-The Force of Willpower, The Emmy and BAFTA-nominated David Attenborough’s Light on Earth, Asia’s Monarchies: Nepal, Age of Big Cats, and CuriosityStream’s newest ongoing original series, Bright Now, designed for on-the-go viewers in today’s fast-paced, modern age.
With this latest partnership, Airtel has further strengthened its digital entertainment play. The Airtel Xstream platform offers over 10,000 movies and shows along with 400 plus live channels. This content can be accessed across all screens – smartphone, TV, and PC through Xstream applications and smart devices.
Bharti Airtel Chief Product Officer Adarsh Nair said, “We are thrilled to join hands with CuriosityStream to introduce India to best-in-class factual entertainment content, which will be available to customers on the screen of their choice. There is a growing demand in India for quality content and we believe that CuriosityStream’s award-winning series will add to our effort of delivering a differentiated experience to our customers.”
Bharti Airtel CEO and Director – DTH Sunil Taldar said, “We are delighted to partner with CuriosityStream for our Airtel Xstream platform and bring some really exciting and premium content to Indian homes. With the new Airtel Xstream Hybrid Box, customers can enjoy the best of linear TV and online content, including exclusive factual shows commissioned by CuriosityStream.”
CuriosityStream President and CEO Clint Stinchcomb said, “CuriosityStream is the definitive experience for satisfying curiosity and supercharging the imagination. Our partnership with Airtel is built for today and for the future, reaching the important Indian audience at scale through Airtel’s vast footprint and multiple screens. We are excited to team with Airtel for this first-of-a-kind partnership.”
The Airtel CuriosityStream partnership was secured by media distribution firm Brandwith.