Airtel extends Amazon Prime membership benefit to prepaid customers

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MUMBAI: Amazon and Airtel have deepened their relationship by enabling Amazon Prime membership benefits for Airtel prepaid customers. As part of its #AirtelThanks programme, which brings a range of exclusive benefits to its customers, Airtel today launched a new prepaid bundle at Rs 299 to offer 28 days of Amazon Prime membership at no additional cost along with 2.5GB data/day, unlimited calls to any network and 100 SMS/day.

Amazon Prime membership is also available to Airtel Infinity Postpaid Plans customers at no additional cost.

Smartphone customers recharging with the pack will get access to all Amazon Prime benefits that include the best of entertainment and shopping: Prime Video, Prime Music, Prime Reading and unlimited free fast shipping on millions of items along with early and exclusive access to deals on Amazon.in. All of this to go with generous daily data quota that truly unlocks the smartphone experience on a world-class mobile network.

Airtel customers with the new prepaid plan can enjoy unlimited video streaming anytime, anywhere of premium movies and TV shows on Prime Video including the latest and exclusive blockbuster Hollywood, Bollywood and Indian regional movies, top TV shows, stand-up comedies, and kids programs. Members can also enjoy on Prime Video critically acclaimed Amazon Original series like Inside Edge, Breathe, Comicstaan, Mirzapur, Four More Shots Please! and recently released Made in Heaven, global Amazon Original series such as Tom Clancy’s Jack Ryan, The Marvelous Mrs. Maisel, Homecoming, Hanna and more.

In addition, members can get access to Adfree stream of tens of millions of songs across multiple Indian languages, with unlimited offline downloads and the delight of hands-free music listening with Alexa on Prime Music. Prime membership also offers free fast delivery on millions of items with early access to deals and discounts on Amazon.in and with Prime Reading, members can also enjoy reading from a rotating selection of hundreds of Kindle books, comics and more – all at no additional cost.

Commenting on the collaboration, Bharti Airtel Chief Marketing Officer Shashwat Sharma said, “#AirtelThanks has been a hugely successful customer initiative and one of the key asks from our customers was to bring Amazon Prime to the prepaid segment. We are delighted to make this happen with our new prepaid bundle, which is a very powerful proposition. Also, with India being a predominantly prepaid market, we are excited to work with Amazon to bring the convenience of the Prime program to so many more customers across India. We will continue to scale up #AirtelThanks through partnerships and will bring some very exciting innovations to the market.”

Amazon Prime Video India Director and Head, Business Gaurav Gandhi said, “Prime Video continues to entertain and delight customers across the country. We are thrilled that with the INR 299 Airtel prepaid pack, we will expand the reach of Prime Video to an even larger base of customers, who can enjoy Amazon Originals and blockbuster movies on a screen of their choice – be it their mobile device or the television in their living room.”

Amazon Prime India Director and Head Akshay Sahi said, “We are excited to collaborate with Airtel and make Amazon Prime available to more customers. Through the INR 299 Airtel prepaid pack, customers can now experience Amazon Prime for 28 days as a part of their plan, which provides customers an unparalleled combination of shopping and entertainment benefits. From watching the latest Bollywood and international video titles on Prime Video to listening to the latest and best Indian and international music ad-free on Amazon Prime Music, free access to eBooks, shopping exclusive deals on items they love most and enjoying free fast delivery on millions of products, these subscribers will definitely love the many benefits of Prime.”

Customers can buy this pack online on AirtelThanks app, airtel.in, Amazon.in and Amazon Pay or the nearest Airtel retail store. The Amazon Prime membership can be activated through AirtelThanks app. Access to Prime Video is available after downloading the Prime Video app on supported devices.

Customers can sign-up for Amazon Prime anytime during the 28-day validity of the pack and use benefits until the pack expires. Upon expiry of the validity, the Amazon Prime and telecom benefits end. Customers can simply recharge with the same pack again to restart their Amazon Prime membership without having to sign in.

Meanwhile, Airtel has launched a new enhanced #AirtelThanks programme which is designed to deliver exclusive rewards. The new programme is tiered in its offering – Silver, Gold, and Platinum. Each tier opens a whole new set of benefits for Airtel customers. The benefits are powered by Airtel’s strong partnerships, which go from premium content brands like Amazon Prime, Netflix and Zee5 to Wynk music, device brands and many more.

Silver tier is an entry to the world of basic content – AirtelTV, Wynk. With Gold, customers get access to many add on telecom benefits, and great value access on premium content or financial services. With Platinum, customers will get VIP service from Airtel, premium content, e-books, device protection, and exclusive invites and priority access to events and sales.

The programme is powered by a great app experience, which helps users choose, access and navigate through their benefits in a very simple and user-friendly manner. The app, which has been re-named “Airtel Thanks” uses strong data-science and segmentation algorithms to customize the user experiences, based on user interests and profiles.

Bharti Airtel Chief Product Officer Adarsh Nair said, “#AirtelThanks is an ambitious program that is built on deep technology and incredible partnerships. In its latest avatar, we are evolving the program to deliver highly differentiated experiences that are tailored to our customers’ needs. We are also segmenting our customer base and ensuring that our high-value customers get VIP service. We are investing in data science, machine learning and smart APIs to develop these experiences in partnership with digital first brands like Amazon. We are excited about the future of this program and our customers can expect more brilliant experiences in the coming months.”

Shashwat Sharma added, “#AirtelThanks is our play to further strengthen our share with the discerning and quality customers of the country by offering exclusive rewards to them for their association with Airtel. It covers rewards from premium content, to music, e-books, financial services, VIP service and host of partner Brands access. For example, with Amazon Prime, we are now bringing to the market a first of its kind, pre-paid recharge which has Amazon Prime membership built into it.”


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